Resort The long term goals for Genting

Resort World Genting (‘Genting’),
otherwise known as Genting Highland. Genting is a well-known hill resort which located in Bentong, Pahang, Malaysia.
it is operated by Genting Malaysia Berhad, which also operates Awana chain of
resorts & hotels.The hill resort is at an average elevation of 1,740 metres
(5,710 ft) within the Titiwangsa Mountains on the border
between the states of Pahang and Selangor of Malaysia.
Tourists can go to the Genting by two ways which is driving car from Kuala
Lumpur in one hours or accessible by cable car which located at Genting Premium
Outlet.

                                              

Genting is combined with hotels,
entertainment and casino as one. Genting has six hotels and one of these
hotels, the First World Hotels, hold the the Guinness World Record as the
largest hotel in the world from 2006 until 2008, and from 2015 onwards with a
total of 7,351 rooms. The others hotels is named as Genting Grand Hotel, Maxims Hotel,
Crockfords Hotel, Resort Hotel and Theme Park Hotel which also known as Hotel
On The Park. The price rate for all hotels is affordable to everyone.

We Will Write a Custom Essay Specifically
For You For Only $13.90/page!


order now

 

Genting Casino is the only one which has
license and legal
land-based casino to
operate the casino in Malaysia. Casino is one of the entertainment that can
easily to attract adult to the Genting to play. It was a well-known fact that casino operations generally
attracted a lot of people and were a good money spinner.Besides that,
the indoor and outdoor theme park also one of the entertainment that attract
family to bring their child come to Genting to play.

 

The Genting vision statement is to be the leading
integrated resort operator in the world and the Genting mission statement is ‘We
are committed towards providing the most delightful and memorable experiences
to our customers’ and ‘we aim to generate sustainable growth and profits, and
to consistently enhance our stakeholders’ value’.

 

The long term goals for Genting is to become much
more than a tourist resort with a casino. The company wanted to develop the
resort as an entertainment hub containing several hotels and theme parks. In
line with this philosophy, Genting was developed two new hotels which are
Genting hotel and the Theme Park hotel in last year and more development will
added in the future.

 

The targeted marketplace for Genting is everyone.
Genting hopes that everyone will come to the resort and enjoy their trips. The
aim for Casino Genting is expect most of the adult will come to the Casino for gambling. Besides that, family and their kid also are the Genting’s targeted
marketplace. Therefore, the Genting operate indoor and outdoor themepark and
vision city video game park for the family come to the resort.